https://fitoycorchi.com FITOYCORCHI Fri, 04 Oct 2024 17:02:05 +0000 https://fitoycorchi.com en https://fitoycorchi.com/DATA-FOR-STORE Fri, 19 Aug 2022 20:14:23 +0000 FITOYCORCHI https://fitoycorchi.com/DATA-FOR-STORE Bees - Data for Store The lockdown imposed in Argentina brought about dramatic consequences for smaller shops. Bees is Ab InBev’s b2b platform that provides local grocery stores with the products they need. Using its database we analyzed the purchase history of more than 180.000 clients from across the country and detected which of them were buying less and less. Then we launched an assistance program that is 100% based on this data, giving them the products they needed and couldn’t afford, and let them pay the way and when they could. This way we ended up giving credit to those who always sell on credit. <img width="2500" height="1728" width_o="2500" height_o="1728" data-src="https://freight.cargo.site/t/original/i/e8128296f730625cd7c8ea3d6991a5164e92a4bbd6d2410724c070364b1bcf9f/Clio_Board_Bees.png" data-mid="191568771" border="0" src="https://freight.cargo.site/w/1000/i/e8128296f730625cd7c8ea3d6991a5164e92a4bbd6d2410724c070364b1bcf9f/Clio_Board_Bees.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e468818e8dec3c7aec6edcd3dfd69baf41effe220464edc3dc894aba374b96c1/IMG00035.jpg" data-mid="191578726" border="0" src="https://freight.cargo.site/w/1000/i/e468818e8dec3c7aec6edcd3dfd69baf41effe220464edc3dc894aba374b96c1/IMG00035.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9dace6ae4eb9b35676ae157d1b0ad26eb56ae940eb28bda62f18ace25e6e5ff/02_gladys_almacenera.jpg" data-mid="191578288" border="0" src="https://freight.cargo.site/w/1000/i/b9dace6ae4eb9b35676ae157d1b0ad26eb56ae940eb28bda62f18ace25e6e5ff/02_gladys_almacenera.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/18ccb309f12051e8494e79194dca89a5c0d327542d5efaffd2159b3a8774d3ea/IMG00032.jpg" data-mid="191578725" border="0" src="https://freight.cargo.site/w/1000/i/18ccb309f12051e8494e79194dca89a5c0d327542d5efaffd2159b3a8774d3ea/IMG00032.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e55c68569bcbf5c54bb69d8a0259b1b8ed7025aa6da5c317e83bf079138711fa/IMG00005.jpg" data-mid="191578724" border="0" src="https://freight.cargo.site/w/1000/i/e55c68569bcbf5c54bb69d8a0259b1b8ed7025aa6da5c317e83bf079138711fa/IMG00005.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe852700b98e74aba79efafe01780d838d793d32f0d3e191ab3433547ac39a51/01_maria_almacenera.jpg" data-mid="191578286" border="0" src="https://freight.cargo.site/w/1000/i/fe852700b98e74aba79efafe01780d838d793d32f0d3e191ab3433547ac39a51/01_maria_almacenera.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/877c38ce67b3c99a8e2eb18794d45917a80d5b60eadfb55c5792f55542a60b01/03_joseluis_almacen.jpg" data-mid="191578289" border="0" src="https://freight.cargo.site/w/1000/i/877c38ce67b3c99a8e2eb18794d45917a80d5b60eadfb55c5792f55542a60b01/03_joseluis_almacen.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b317e1420d45bb8c1d27e1aacfcc2e7b1e2f9b802307d66f4031421183bd0920/IMG00079.jpg" data-mid="191578727" border="0" src="https://freight.cargo.site/w/1000/i/b317e1420d45bb8c1d27e1aacfcc2e7b1e2f9b802307d66f4031421183bd0920/IMG00079.jpg" /> AWARDS -EFFIE (ARG)Bronce x1 Shortlist x 1 CANNES Shortlist x2 - THE ONE SHOW Bronze x1 Merit x2 - CLIO Bronze - x1 - DIENTE Gold - x1 Silver - x1 - https://fitoycorchi.com/COINCIDENCIAS-NEW-DESIGN Fri, 22 Sep 2023 16:13:04 +0000 FITOYCORCHI https://fitoycorchi.com/COINCIDENCIAS-NEW-DESIGN Quilmes - Coincidences Argentinians are so crazy that, for them, faith prevails over reason. We found out that there were a lot of coincidences between the last time Argentina won a world cup and 2022, and since we are the most Argentinian beer brand, we were convinced that the final World Cup result was written long before it even began. So, we made a whole campaign out of it. Finally, our faith turned into a real fact, and we celebrated with a new spot, which was filmed several months before the world cup had even begun. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a6c048aee938853196b7a7bc6e93823836a0e825b94c207a9048bb50e32f7694/COINCIDENCES_CANNES_BOARD_INTEGRAL.jpg" data-mid="191581439" border="0" src="https://freight.cargo.site/w/1000/i/a6c048aee938853196b7a7bc6e93823836a0e825b94c207a9048bb50e32f7694/COINCIDENCES_CANNES_BOARD_INTEGRAL.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/797cebed1a878cdf08d7de939c2c9ae7deb10a6dba3a1ca359ddee940496f445/8.png" data-mid="191582564" border="0" src="https://freight.cargo.site/w/1000/i/797cebed1a878cdf08d7de939c2c9ae7deb10a6dba3a1ca359ddee940496f445/8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd8af1b68344c05ef9ea469b3b1345631bfba8d45632f8837ea675a84c395bea/6.png" data-mid="191582563" border="0" src="https://freight.cargo.site/w/1000/i/cd8af1b68344c05ef9ea469b3b1345631bfba8d45632f8837ea675a84c395bea/6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4575b545308f5d3e25aacf4df0e3715591c63a0ced570d2ced8a9200adc09a7/11.png" data-mid="191582502" border="0" src="https://freight.cargo.site/w/1000/i/e4575b545308f5d3e25aacf4df0e3715591c63a0ced570d2ced8a9200adc09a7/11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5096172c58e374ba4101aab2a109024950af1192b55a127566abc14a55096432/15.png" data-mid="191582498" border="0" src="https://freight.cargo.site/w/1000/i/5096172c58e374ba4101aab2a109024950af1192b55a127566abc14a55096432/15.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/856ccdd6730a080cbadd865788df3b7a24167dc57517be92853d2c506e2114f1/20.png" data-mid="191582520" border="0" src="https://freight.cargo.site/w/1000/i/856ccdd6730a080cbadd865788df3b7a24167dc57517be92853d2c506e2114f1/20.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/122d1b437e1dcb4dcf579e6f97732b7c328d0d47240e62f5e612f581c98f647e/29.png" data-mid="191582549" border="0" src="https://freight.cargo.site/w/1000/i/122d1b437e1dcb4dcf579e6f97732b7c328d0d47240e62f5e612f581c98f647e/29.png" /> <img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/9867f63c9d8672e17150ba085bc37376c37f61009b06d28aa678eafe710f553a/thumbnail_COINCIDENCIAS.jpg" data-mid="191582224" border="0" src="https://freight.cargo.site/w/1000/i/9867f63c9d8672e17150ba085bc37376c37f61009b06d28aa678eafe710f553a/thumbnail_COINCIDENCIAS.jpg" /> AWARDS -Diente 2022x1 Grand Prixx4 Goldx8 Silverx1 Bronze - Lapiz 2023:2x Platinum - Clio 2023: x2 Silverx1 Bronze - The One Show 2023: x1 Bronze El sol 2023: x1 Grand Prix x2 Gold - Cannes 2023:x3 Bronze - https://fitoycorchi.com/NETFLIX Fri, 23 Aug 2024 20:49:47 +0000 FITOYCORCHI https://fitoycorchi.com/NETFLIX NETFLIX - ORGULLOSOS El contenido Hecho en Argentina está lleno de clásicosy de frases célebres que se han hecho costumbre en el día a día de las personas, haciéndose parte de nuestra cultura e identidad.Y en un mundo que se está argentinizando cada día más,el contenido Hecho en Argentina no podía ser la excepción https://fitoycorchi.com/IPA-FACES Sat, 20 Aug 2022 02:36:40 +0000 FITOYCORCHI https://fitoycorchi.com/IPA-FACES https://fitoycorchi.com/HAIRY Sat, 20 Aug 2022 00:30:39 +0000 FITOYCORCHI https://fitoycorchi.com/HAIRY <img width="5900" height="4100" width_o="5900" height_o="4100" data-src="https://freight.cargo.site/t/original/i/3b2dc5a722c02b62c01784ffa5abebe7e34bb6e9b4475e443b4a9aaec9b576f7/Artboard-2.png" data-mid="153373362" border="0" src="https://freight.cargo.site/w/1000/i/3b2dc5a722c02b62c01784ffa5abebe7e34bb6e9b4475e443b4a9aaec9b576f7/Artboard-2.png" /> <img width="5900" height="4100" width_o="5900" height_o="4100" data-src="https://freight.cargo.site/t/original/i/0eb1759caafd7743bc088379cb7cbd6945114ac8cbe045263402c732d87a9f7e/BOARD_2DAQUINCENA_PLATAFORMADIGITAL2.jpg" data-mid="153373380" border="0" src="https://freight.cargo.site/w/1000/i/0eb1759caafd7743bc088379cb7cbd6945114ac8cbe045263402c732d87a9f7e/BOARD_2DAQUINCENA_PLATAFORMADIGITAL2.jpg" /> Awards: Diente 2022: Clio 2023: https://fitoycorchi.com/MOTOTEMATICOS Fri, 04 Oct 2024 17:02:05 +0000 FITOYCORCHI https://fitoycorchi.com/MOTOTEMATICOS YPF ROD - MOTOTEMATICOS - https://fitoycorchi.com/Thank-God Fri, 09 Jun 2023 20:35:28 +0000 FITOYCORCHI https://fitoycorchi.com/Thank-God <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/de1de5a752b3d9d7b5cbc23a7756f602a630f51e6ecfcb304445bcefcfa87826/BOARD_THANKGOD.jpg" data-mid="182457986" border="0" src="https://freight.cargo.site/w/1000/i/de1de5a752b3d9d7b5cbc23a7756f602a630f51e6ecfcb304445bcefcfa87826/BOARD_THANKGOD.jpg" /> Cannes 2023 - x1 Shorlist https://fitoycorchi.com/SMALL-TALKS Fri, 19 Aug 2022 20:14:25 +0000 FITOYCORCHI https://fitoycorchi.com/SMALL-TALKS On February 14, World Renewable Energy Day was celebrated. To commemorate, Budweiser and draftLine Argentina developed the Small Talks global campaign, which shows us that climate change is part of our daily conversation, and that we talk about it at all times, without realizing it. Awards: Diente 2021 Bronze - x1 Mention - x1 Ojo de iberoamerica 2021 Gold - x2 Bronze - x2 The One Show 2020 Shortlist - x1 https://fitoycorchi.com/TURN-AROUND Fri, 19 Aug 2022 20:14:24 +0000 FITOYCORCHI https://fitoycorchi.com/TURN-AROUND Covid-19 changed the world in 2020 and therefore, we, the biggest brewer in Argentina, had to change too. Diente 2021 Mention - x1 Ojo de iberoamerica 2020 Gold x2 Bronze x2 Ojo de iberoamerica 2020 Plata x1 Diente 2020 Gold x1 Silver x1 https://fitoycorchi.com/Chachingo Tue, 12 Dec 2023 11:55:55 +0000 FITOYCORCHI https://fitoycorchi.com/Chachingo Chachingo - Chachingos Cerveza Chachingo es el resultado de la pasión y la curiosidad de Ale Vigil, un enólogo galardonado que se aventuró a explorar el mundo de ese tipo de bebida junto a sus amigos. Esta cerveza de montaña tiene el respaldo y la infraestructura de Cervecería y Maltería Quilmes, pero también el espíritu experimental y lúdico de su creador. Desde DraftLine, hicimos un trabajo integral para definir el posicionamiento y el concepto de esta marca, y luego se trabajamos en el rebranding de una manera diferente, incorporando lo aleatorio y lo divertido al proceso creativo. Para la comunicación del relanzamiento, se crearon “Los Chachingos”, unos personajes inspirados en los padres de esta cerveza, que viven distintas situaciones y sólo dicen “Chachingo” cuando algo pasa.