Quilmes - Coincidences

Argentinians are so crazy that, for them, faith prevails over reason.

We found out that there were a lot of coincidences between the last time Argentina
won a world cup and 2022, and since we are the most Argentinian beer brand, we were convinced
that the final World Cup result was written long before it even began.
So, we made a whole campaign out of it.

Finally, our faith turned into a real fact, and we celebrated with a new spot,
which was filmed several months before the world cup had even begun.