Burger King - Fire Makes Everything Epic.

Zurda Agency (An agency we used to work for) had just opened its doors
when we received a global brief from Burger King, a brand we had always dreamed of working with.
It was a pitch involving some amazing agencies,
and from an endless list of ideas, only one was going to be chosen.

During a conversation, we remembered how, when we were kids,
we used to draw flames on everything because it instantly made things look cooler.
A car with flames painted on it, flames shooting out of the exhaust, and a trail of fire behind it
when it went really fast was obviously much better than just a car.
A whale shooting water is clearly inferior to a whale shooting fire.
(R.I.P. to that storyboard frame that didn’t make the cut.)

That four year old logic led us to a simple thought:
Fire makes everything more epic.
So it makes sense that Burger King burgers are too.